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Italy Travel

How to Buy Juventus Tickets as an Outsider – a Guide to an Epic Soccer Event

Whether watching an international soccer game in Italy is on your bucket list (like us), or you are on a weekend getaway to Turin, you must experience a Juventus game! However, for an amazing experience, buying Juventus tickets is not an easy task. As a former collegiate soccer player and lover of the game, going to a soccer game in Italy was one of the best experiences of my life. So if you love soccer too, I highly recommend you go to any Serie A game, specifically the best team in the league, Juventus. Moreover, Juventus has become a new favorite team with their new addition of Ronaldo to their roster.

As briefly stated, buying tickets to a Serie A game or in this case, Juventus, was one of the hardest and most stressful situations I have ever encountered. In the United States, buying tickets for any concert or sports game is a walk in the park. For any non-Italian citizen, buying tickets to a game is difficult. So, I have created this guide to help you buy Juventus tickets with ease.


How to Buy Juventus Tickets

There are four ways to buy Juventus tickets – by being a Juventus member, authorized website, tobacco shops or through a third party. In my experience, I recommend buying Juventus tickets through the authorized/official website, but sometimes the tickets get sold out, so a third party is also a good option.


Buying Juventus Tickets Online

For soccer lovers that are not an Italian citizen, you most likely will not purchase a Juventus membership for one single game. And though you can purchase tickets on the Juventus website, soccer is like breathing to the Italians, so buying Juventus tickets online is extremely difficult. However, if you are not going to a home opening game, a “big” game or rival game, you might get lucky.

Though Juventus tickets go on pre-sale, only the Juventus members are able to purchase the tickets. So with any luck, if there are still tickets available after pre-sale, then you can purchase your tickets. Tickets for each game can be found on the official Juventus website. The website breaks down when people can purchase general sale tickets – typically there is a small window of dates before they close the general sale.  With that said, the first thing you should do is create an online account at Sport Ticketone (Italy’s official sport’s ticket website). Then on the day the tickets go on sale, log onto your account and go through the process of buying your ticket.

Beforehand, people bought their Juventus tickets directly on Juventus’ website. When I purchased my tickets back in the summer of 2016, that was the case. Furthermore, there were complications when purchasing the ticket. I would continually receive a red pop error and even with customer support providing step-by-step instructions, I never had success. So if this is still an issue to non-Italian citizens (because you must add your address), I recommend the other options – a tobacco shop or third-party website.


Buying Juventus Tickets at a Tobacco Shop

An easier option to buy Juventus tickets is by visiting an authorized tobacco shop. You can find the participating tobacco shops on Juventus’ website by clicking “Authorised Lis ticket offices“. If you have the availability to call the tobacco shop, it can save you time by calling ahead to see if they still have Juventus tickets. When you arrive at an authorized shop to buy your tickets, make sure you have cash (euros) on hand because a lot of places in Italy do not accept credit cards.


Buying Juventus Tickets on Viagogo

If all options above fail, do not fret because you can still buy your tickets! Through trial and error myself and then researching another option on how to buy Juventus tickets, I came across a third-party website called, Viagogo. At first, I was discouraged to purchase my tickets via Viagogo because the Juventus website clearly states to only purchase tickets on authorized sales channels i.e. the options listed above. However, I am a very determined person. So I researched further through forums and trusted websites and learned that Viagogo is the equivalent of the United States StubHub or SeatGeek. The entire process of purchasing tickets on Viagogo is unusual compared to the websites we are accustomed to, but Viagogo is legit! Here is a little insight into the process and how you buy your Juventus tickets on Viagogo.

How to Buy Juventus Tickets on Viagogo – Is Viagogo Legit?

Yes, Viagogo is legit. Initially, we felt uneasy about the whole process of purchasing our Juventus tickets on a website we were unfamiliar with. It did not help any either when our tickets never said what section, row or seat we were in.  All our ticket said was “Section: Tribuna Est 1 Laterale” and the price. So, when you see this abnormal process, do not worry, this is the typical process. Furthermore, as a non-Italian citizen, you will want to purchase e-tickets or tickets that can be picked up that do not require scanning an ID.

Once you purchase your tickets, Viagogo will email your confirmation, which includes either the e-ticket itself or the destination to pick up your tickets. For our tickets, we received a hotel name and address. Still not a hundred percent certain Viagogo is legit, we emailed the hotel and they confirmed that Viagogo did have a conference reserved. We finally relaxed when we arrived at the hotel and found Viagogo representatives. When we were greeted by a representative, we provided our information and confirmation (always make sure to bring your ID and passport). Then they asked a simple question, “do you want to see where you are sitting?” Finally, our seats were revealed that we were in section 112, row 7 – 7 ROWS FROM THE FIELD!!!!

So, as you can see, the process is unusual, but definitely worth it.

Our tickets ended up costing us €308. If you are lucky to purchase your tickets on the official website, they are a lot cheaper than if you have to go through Viagogo. However, I admit, the tickets were worth every penny!


Again, if you are buying Juventus tickets (or any tickets) through Viagogo, it is SAFE, but here are bullet points to remember:

  • Only buy tickets that are e-tickets or pick up at the event. Do not purchase tickets that need to be shipped because research shows that sometimes tickets do not arrive by mail until the day of the event!
  • When you see the “cheap” prices be aware that Viagogo adds A LOT of additional fees and charges making the final price almost outrageous.
  • Some tickets do not tell you section or row number, only the name of the area in the stadium, for ex: Section: Tribuna Est 1 Laterale.
  • If you choose tickets to pick up at the event, you will be sent a confirmation email about where and when to pick up your tickets. If you feel uneasy about this, email the listed destination to confirm. Also, make sure to have a from of photo ID on you.

Is Buying Juventus Tickets Worth it?

ABSOLUTELY!!! The atmosphere of a Juventus home game was unreal! We have been to MLB, NBA and NHL games many times and nothing compares to this sporting experience. The atmosphere is very raw and authentic. There are no theatrics, no giant jumbotrons that shows a live feed of the game or even replays. It is just PURE SOCCER! Or should I say, FUTBOL!


As mentioned in the beginning, fans here breathe for soccer. Our seats were not only close to the field, but they were also only two sections away from the opposing team’s section of fans. The opposing fans are not sitting throughout the stadium, they are sitting in an enclosed glass section with guards standing every five feet. Why? Because the fans in Italy are crazy rowdy! When Juventus would score a goal the fans would shout several cuss words with the middle finger to the opposing fans and vice versa. We even saw a young boy do it standing next to us and his dad could not have been more proud. When the game ended, all the Juventus fans had to clear the stadium first before they let the opposing fans exit to prevent riots. Words cannot do this experience and atmosphere justice, so check out this Youtube video to see for yourself!


the opposing team enclosed with guards on duty

Experiencing a Home Opening Juventus Game

After the opening sequence of announcing the starting line up, the players and fans stood with their scarves held high as they sang the Juventus theme song with pride. Though we did not know the song, we certainly felt a part of it as we stood and admired the entire stadium’s excitement.

Surprinsgly, every time Juventus would score, the song, ” Chelsea’s Dagger” would play and we would join in jumping on our feet. Then the crowd would go straight into another song, shouting, “Ole ole ole ole, Juve Juve”! We have never felt more alive than during this game, we felt like Italian locals.

The game itself was intense and an evenly match up, which made the experience more enjoyable. Every once in awhile I had to pinch myself if this experience was real. The announcer never had to get the stadium pumping with, “let me hear some noise!” or “clap louder”. The Juventus fans were pumped all on their own because soccer is in their blood.

fans cheering after Juventus scored

Watching your favorite team and players play on TV is one thing, but watching them 7 rows from the field is another. Both Adam and I will remember this night for the rest of our lives as it was the best sporting event we have ever experienced. We highly recommend any soccer or sports fan to be able to watch an international game in Europe. Especially if you are visiting Turin, going to a Juventus game will be the highlight of your trip. The experience is unforgettable and remains as one of “our sweetest adventures” of all time.

the team celebrating a goal




  • Luca

    Always forza Juve!!!
    There is a big and old rivalry between Juventus and Fiorentina, it’s always a pleasure to crush them!

    • OurSweetAdventures

      Haha we did not know that! Maybe that is why this game was so much fun – the interaction between the fans was insane! Forza Juve!!!!

  • Tony (tonyandkimoutdooradventures)

    Well done and I’m glad it all worked in the end. I had the same experience when touring Spain and tried to obtain Real Madrid tickets. It was an experience i never want to go thru again. Looks like you had a blast.

    • OurSweetAdventures

      Were you ever able to buy tickets? The experience and stress of buying tickets I never want to go through again either, but we were really lucky and it was worth it in the end. We had so much fun!

  • gokulr27

    My dream is to watch Real Madrid play live in Madrid. Buffon is a legend, no doubt about that.

    • OurSweetAdventures

      That would be amazing. I have always liked Real Madrid over Barcelona. I toured the stadium the first time I went to Europe, about eight years ago and it was a beautiful stadium. I love Buffon! I want him to win the Champions League and World Cup (again) before he retires.

  • yogawinetravel

    Wow – your seats looked incredible! Sounds like it was definitely worth the ticket price, although from personal experience ViaGogo marks up tickets by a MASSIVE amount. Still, you can’t really put a price tag on a great time!

    • OurSweetAdventures

      No, we totally agree that Viagogo marks up their tickets, but it was our only option. And those specific tickets were one of very few we were able to pick up at event. The rest had to be mailed and we did not want to take a chance with that. You are absolutely right, we forgot how much we spent for those tickets because it was priceless to us! Have you been to an European soccer game before?

  • Joaquim Miro

    Wow so lucky! You guys look so excited 🙂 so in the end would you say it’s worth the price?

    • OurSweetAdventures

      We were stoked! Haha. Yes, it was. We loved our sats because we were able to see the interaction between the Juventus fans and the opponents fans. In addition to that, they were amazing seats. We were able to see the ball the entire time. No need for a jumbotron. The only thing I wish went differently was the stress of buying and finding the tickets.

  • Fair Dinkum Traveller

    To watch a European football game is the ultimate football experience. How I wish it was me. Envy

  • Kate Carter Hickey

    My heart was in my mouth. I totally thought you had gotten scammed up until the point when you found out where your tickets were. That’s AMAZING! Looks like you had a wonderful time. What a once in a lifetime chance!

    • OurSweetAdventures

      Oh gosh that would have been listed as our worst traveling moment! We were nervous it was going to happen to us. Until we passed security we were nervous. It was definitely a once in a lifetime chance. I am not sure how many more years Buffon has left.

  • robersha

    Nice! I went to a Bocca Juniors game in Buenos Aires and was unreal. Had to wait behind armed guards until visiting teams fans left.


    • OurSweetAdventures

      Oh my gosh! That is the exact atmosphere we witnessed in Italy! If we get the opportunity to watch a soccer game in South America we would do it in a heartbeat.

  • luxurycolumnist

    What a great way to experience the local culture, by going to a soccer game. Now you need to try one in the UK! Must have been a relief that you had good seats in the end

    • OurSweetAdventures

      A game in the UK is high one our list! We want to go to a Manchester United game. It was both a relief and shock that we got those specific seats.

  • Cruise Writer

    It’s funny how we take things for granted. Thanks for walking fans through the buying process and sharing a less expensive alternative for purchasing tickets. How lucky you were to end up with such great seats!

    • OurSweetAdventures

      You are welcome. We always try to make it easier for the next person. Though it was a stressful and more expensive process, we were very lucky it all worked out the way it did.

  • snowtoseas

    Thanks you for sharing your experience! I would love to experience a soccer game in Europe too – preferable one where I get to see Poland play 🙂

  • Joe

    What fantastic seats you had! Good job getting those tickets – and thanks for the tips. Would love to see a football game in somewhere like Italy or Spain one day. Buffon is indeed a legend. He’s been a top flight goalkeeper since I was a teenager, and believe me, that was some time ago!

    • OurSweetAdventures

      Aww another true soccer fan who understands!!!! We are currently rooting for a Real Madrid vs Juventus match up in the Champions League Finals. We are glad you enjoyed our post and tips. We hope it comes in handy for you one day.

  • Elisabeth Bunch

    Wow, this must have been an amazing experience! How fun!!

  • jusztravel

    That was probably nerve wracking trying to get tickets but couldn’t! I’m glad you were able to get tickets though!

    • OurSweetAdventures

      It was a very stressful and frustrating process. We are just happy we stuck with it and it all worked out.

  • Riely

    I heard from my brother who lives in Italy, how unreal the atmosphere is at soccer games. That alone would make the experience that much more thrilling even if you don’t follow soccer, like myself. I am sure you would become a fan quickly if you loved over in Europe. Glad you found such great seats after all!

    • OurSweetAdventures

      Well now you have us and your brother convincing you to go to a soccer game in Italy. Have him take you one day! I think if you add up all the U.S. basketball, baseball and football fans the European soccer fans will still out number them! haha

  • Anja / Womanhattan

    Yes, you gotta love the atmosphere on these matches. Italian football is kinda cool to watch.

  • Sandy N Vyjay

    Omg, You guys look excited and have an awesome experience. Soccer is a game that excites and thrills most people. Would love to catch the live excitement in a soccer match some day.

    • OurSweetAdventures

      We had a blast! We hope you get the chance one day because it was an amazing experience we will never forget!

  • nativevagabonds

    Have yet to attend a soccer game! But they look soooo FUN!

  • Steph Liao

    I’m not much of a sports fan, but this looks like it would be a good experience! Thanks for sharing & great blog 😉

    • OurSweetAdventures

      Thank you for your kind words, we greatly appreciate it and are happy to hear you enjoyed this post. It sounds like we might have converted you a little to become a soccer fan 😉

  • Steph

    Welcome to the madness of European football! Sounds an amazing experience, I’m a massive football fan in the U.K. but have never been to an Italian game. If you ever get the chance you should definitely try go to a Spanish game too.

    • OurSweetAdventures

      We want to go to a U.K. game next! To be specific, Manchester United. Who is your team?

  • Milijana

    That’t called an authentic Italian experience ! My younger brother, who is a disabled person, is a big soccer fan and he would die out of happiness to experience a match at the Juventus Stadium!

    • OurSweetAdventures

      Aww I hope he is able to make that happen! You should take him 🙂 Y’all would love it!

  • fouronaworldtrip

    I am not too much into soccer but your article reminded me that yeeaaaaars ago I have been to a match of Juve against AC Milan and that was pretty cool 🙂

    • OurSweetAdventures

      Oh my goodness that is awesome!!! Happy to hear we brought back some good memories. I hope Juve won that match 😉

      • fouronaworldtrip

        I was there with an AC Milan Fan 😀 but i don’t recall who won actually .. it’s really too long ago 😀

  • thesanetravel

    It sounds like really exciting thing to do. I haven’t tried to attend international soccer game ever. Thanks for the great tips!

  • The Family Voyage

    I’m glad you had so much fun! My husband loves soccer so we’ve gone to games in France and Germany.

    • OurSweetAdventures

      We like Bayern Munich too! We were in Paris during last summer’s Euro Cup. France vs. Germany game at the Eiffel Tower Fan Zone was unreal!



    Again, I am here. Thanks for your wonderful sharing and discussion. Your opinion and idea really very great. Thanks for your suggestion. Keep on good work. All the very best to you further ahead.

    Krishan Kargwal

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